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Endo is producing the Type 923 Dr Yellow in HO!!!


Need for High Speed

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Need for High Speed

http://www.mr-endo.com/lineup/plastic/densha/jr932t5.html

Endo announced this train a few months ago But I never got around to posting about it.

 

Exciting to see another shinkansen being produced in HO scale that's not brass. Although will cost over a grand (yikes) but I'm sure it will look fantastic but still 118000 Yen which is almost 1,100 usd is a bit much. So I'll wait till they are further along in the development prosses before placing an order. Although I have no idea where I will be ordering it from. If Dr. Yellow is indeed released in the spring, EMS shipping will hopefully be available by then.

 

I really Wish Tenshodo would do a rerun of their 500 series they haven't made them in over 10 years even just a small rerun would be nice. plus they can make them with multiple liveries like the hello kitty and Eva ones, that way they can sell more of them. Plus updated LEDs and electronics would be apreciated.

Edited by Need for High Speed
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Very exciting.  I don't think I'll have the money to get one, but I'm sure they will be beautiful.

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Need for High Speed
2 minutes ago, Kiha66 said:

Very exciting.  I don't think I'll have the money to get one, but I'm sure they will be beautiful.

Yeah they will be. They said it will have two power cars. In 2021 I am not planning to buy any major high speed train sets in anticipation for the Endo Doctor Yellow T5, 7 car consist. Plus I will be the only one to have it at train shows since none of my friends have expressed much interest in buying one mainly due to cost. 

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At least that is a reasonably competitive price and sort of in line with brands like Tomix.  I’m sure it will sell well.

 

I never really understood the necessity of making smooth-sided modern express trains in brass, especially when they could be easily replicated in plastic.

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Need for High Speed
On 12/5/2020 at 9:34 PM, Kamome said:

At least that is a reasonably competitive price and sort of in line with brands like Tomix.  I’m sure it will sell well.

 

I never really understood the necessity of making smooth-sided modern express trains in brass, especially when they could be easily replicated in plastic.

I know right... Same here. lol

I don't see any point in brass but I know why people like it because its heaveir and has a solid feel. But for high speed trains that doesnt make as much sense because you want them to be kind of light so they can go faster. Most of the HO scale Shinkansen's seem to come from KTM which only does brass trains anyway and are insanely expensive and the detailing isn't the best or at least on their shinkansen models. Still wish Tenshodod would do a rerun of the JR500 series.

 

So yes, it was very wise of Endo to produce a 1/87 scale Type 923 Dr. Yellow shinkansen in plastic and yeah its kind of expensive but compared to brass trains or this recent limited edition KTX  SanCheon high speed HO scale train model from DetailedK in South Korea that is still available to order for 4,000 usd for the whole 10 car train.  You can find it here https://detailedk.com/ and more about the model and company here https://us.kompass.com/c/detailedk/kr123381/ Im not going to buy this because that price is insane. I don't care how good it is or if they used melted parts of the real trains to make the model. 4 grand is a little steep for me but compared to the Endo Type 923 for 1,100 usd which is just on the cusp of tolerable and intolerable price point for me. But everyone sees price value differently. 

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One thing you need to realize is price is directly tied to market size.   If they could sell a lot more, the price would come down.  But as a niche product in Japan, they won't have that many people interested in buying it -- not enough to drive the price down.  They have to recoup their R&D including all the moulds, etc. in addition to making a profit.  N scale is much more popular in Japan, and is one reason it is a lot cheaper.

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On 12/14/2020 at 9:56 PM, chadbag said:

One thing you need to realize is price is directly tied to market size.   If they could sell a lot more, the price would come down.  But as a niche product in Japan, they won't have that many people interested in buying it -- not enough to drive the price down.  They have to recoup their R&D including all the moulds, etc. in addition to making a profit.  N scale is much more popular in Japan, and is one reason it is a lot cheaper.


Any ideas how to support niches without preordering a few hundred of the item?

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On 12/20/2020 at 12:45 PM, Jaco3011 said:

Any ideas how to support niches without preordering a few hundred of the item?


The answer is to make it yourself. You are asking someone else to take a loss to produce a small number of items at a reasonable price and them front all the production. Niche markets usually rely on a lot of hand made stuff that’s done on order singly or in very small batches by individuals. Small runs are more of a modern feature doing preorders or go fund me type things to help pay for the up front costs, but they will still be expensive. It boils down the fact that the costs of design, moulds, run set up, and overhead (and sometimes licensing) are the same if you are making 100 or 10,000 and that really increases the price of a small run as you need fo pay all that off. No way to get around that without the producer loosing a lot of money. Economics 101.

 

jeff

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HO is becoming more popular in Japan due to its increasing accessibility but it’s appeal is spread across 2 or 3 opposing markets.  Those that want the Kato/Tomix type HO plastic RTR. Those that want to invest in more traditional brass models for 16.5mm track, then those that want true 1:87 HO for 12mm.

 

Japanese N gauge, by comparison, is generally one large market of customers wanting RTR plastic trains running on 9mm track, with some smaller groups who want brass or true scale. 

 

Its nice to see companies testing the market with new products. Kato have released new HO products over the last few years and seem to be producing more of their existing range than they used to. The growth is slow, but it is growing.

 

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And H0m doesn't have its cheap RTR part of market. I have two conditions: consistent scale and narrow gauge being actually narrow. There are no cheap models that meet both.

 

As long as there's no gauge conversion (J vs JM, OO vs P4, various O scales) cheap and expensive models are interoperable.

 

I'm not sure if I want to see japanese para-H0 market grow. Wouldn't it be better for it to shrink, so H0m could act as substitute?

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HOm is a niche market of the main HO market. Usually works the bigger the main market the bigger potential interest in the niche market (fed by the main market) as well as crossover of parts and other stuff from the main market to help the niche market. Niche market more on its own is going to be the worst situation for attracting more folks.

 

there may be many folks that would love properly scaled and gauged trains in HO, but changing what is already there is not going to be cheap or easy. Huge history and collections folks have are not going to want those to be obsolete, nor will companies want to give up all their investments they have done in traditional HO and abandon all their plans for the future and spend a huge amount of money redesigning and retooling. You would need a big market pop up for them to serve and even then it’s a very slow process. It’s chicken and the egg, not going to be a market until there are some products there to attract enough folks to buy and you need a big market there to spur companies into plowing money into producing stuff. Companies creating new markets with a new product without an existing market usually rely on the fact it’s something revolutionary and going to make them rich by being first, and thus attract venture capital. HOm isn’t revolutionary and folks generally don’t get rich making model trains so venture capital won’t be around…

 

go get stinking rich doing something and start your own HOm company with your bucks you don’t need, that could lay the egg that hatches the HOm chicken!

 

jeff 

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